Priority One Annual Report 2025

We partnered with Priority One to design their 2025 Annual Report, creating a polished, professional publication that still lets their vibrant brand colours and local photography shine.

The aim was to produce a report that feels like our region itself – energetic, diverse and full of momentum. Priority One leads significant work across talent development, innovation, Māori economic growth, sustainability, city centre revitalisation and infrastructure, so the design needed to reflect the scale of that impact while remaining clean, clear and engaging.

The result is a colourful, modern report that tells a story and celebrates the progress happening across the Bay of Plenty, rather than becoming just another report on the pile.